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If you want to sell online courses effectively, you need a sales page. Otherwise, potential customers won’t know how to buy your course.
Since prospects might see your sales page before they know anything about you, the sales page must accomplish several things without overloading the visitor with extraneous information.
In other words, it’s a bit of a juggling act to successfully pull off a sales page. However, it’s certainly not impossible.
What Is a Sales Page?
There are lots of different types of marketing: content marketing, inbound marketing, outbound marketing — the list goes on. Pipeline marketing might just seem like another buzzword, but it’s actually rooted in dependable data.
As an entrepreneur, you probably have lots of goals for your online courses. You want to share your education, meet new people, create beautiful products, and establish yourself as an authority in your industry.
However, one goal likely reigns supreme over the others: You want to make money.
Think of an online course as a mash-up between content marketing and sales. The difference is that people pay you for the content that you might otherwise give away for free.
Your knowledge base, regardless of your background or experience, can turn into a profitable business if you know how to sell online courses. Whether you’re teaching people how to cook, draw, code, or do something else entirely, you can monetize your knowledge and build a loyal customer base.
Creating a few best-selling online courses can also set you up for other projects. You’ll gain authority and credibility in your industry, which might lead to speaking gigs, for-hire jobs, consultancies, and more. It all starts with a single course.
This week’s Kajabi Hero story features two men who are not only business partners, but have been friends since college.
Their friendship spans the generations as their parents were friends beforehand and since their years at University of Arizona they have been ‘dreamin’ and scheme’n’ together about their futures.
What's also really cool about today's #kajabihero story is that the interview was conducted by one of our very own team members, Scotty!
There’s a definite disparity between customer retention and customer acquisition in business. However, the numbers don’t lie.
Increasing customer retention rates by as little as 5 percent can increase profits by as much as 95 percent. Furthermore, you’ll spend five times more money acquiring a new customer than you will on retaining an existing customer.
Why, then, do businesses focus so much of their attention on customer acquisition?