Kajabi Blog

Picture A New Way To Do Business With This Week's #kajabihero

This week’s Kajabi Hero is unique in that she not only has the privilege to work with people but with their pets as well. Nicole Begley is a pet photographer and she also offers courses training others in how to become pet photographers as well.

Make sure you pay close attention to the interview today, because Nicole has made over 6 figures since launching her courses on Kajabi, and so you’ll want to grab all the great nuggets that she has to offer.

Nicole has had a pet photography company for about 7 years, and she used to meet with clients in person to teach them the ins and outs of starting and running their own photography businesses. While she loved meeting face to face with clients (and still does), she found that she was repeating a lot of the same information over and over again. Most of her teaching focuses on the business side of running a company, and she realized she could reach many more people all at the same time if she put that part of her teaching online.

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The Difference Between Marketing & Advertising and How Both Work

The terms marketing and advertising are often used interchangeably. In reality, though, they’re entirely different types of promotional strategies.

Learning the difference between marketing and advertising can help you sell more of your digital products because you’ll understand the subtleties of each practice. Furthermore, you won’t waste money, time, or effort on a strategy that might not produce any ROI for your business.

First, it’s important to understand that advertising is a subset of marketing. It’s just one avenue by which to reach potential consumers and move them through the sales funnel. Marketing has a much larger umbrella and includes numerous other strategies that entrepreneurs can use to grow their businesses.

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Social Media for Your Business: What Platform Should You Use?

It seems like almost every day a new social media platform pops up and begins to dominate. Entrepreneurs want to leverage social media as the new norm for marketing their online business, but they stop before they even begin because of one simple dilemma: they don't know which platform to use.

Choosing which social media platform to be on for your business is one of the most frequently asked questions we run into. From Instagram to Twitter to Facebook, it can be pretty overwhelming to get your content out there. 

But, it does not have to be.

Today we are going to walk through the social media platforms we use here at Kajabi and help you understand why we choose to be on them so that you can decide which platforms work for your business!

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How to Sell Using Webinars: Increase Sales of Your Online Courses

Learning how to sell using live webinars can make your business thrive in ways you can’t anticipate. Live video has become a go-to resource for entrepreneurs in every industry because it’s intimate, engaging, and ripe for conversions.

Research compiled by Invesp demonstrates that conversion rates on webinar registration pages can go as high as 45 percent if you build a custom page. There isn’t any reliable data yet for conversions on offers in webinars, but since webinars have been increasing steadily in popularity, they’re clearly a good way to bring in more leads and to boost conversions.

And that’s what we’re going to talk about today. You don’t produce a webinar just for the fun of it — though, of course, it should be fun. Instead, you do it to increase sales. Let’s talk about how to sell during webinars.

How Can You Make Money From Webinars? 

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Celebrating 7 Years of Knowledge Commerce!

Today, Kajabi officially turns 7 years old!

We wanted to take a moment to reflect on this past year, a memorable one to say the least. It’s been filled with some of our biggest successes ever, as well as some unbelievable challenges along the way.

In the past year alone…

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You can be our next success story.

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