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When it comes to effectively marketing and selling digital products online, nothing is as important as crafting a powerful and compelling headline. It’s been tested, talked about, and restated time and time again.
According to the legendary ad man David Ogilvy…
“On the average, five times as many people read the headlines as read the body copy.”
At Kajabi we’re proud to be among the top platforms people speak of when thinking about creating and selling online courses. We’ve put years into developing one of the simplest tools to help entrepreneurs turn their unique skills and knowledge into valuable digital products.
We’ve seen normal, everyday people go from “zero to hero” in just a matter of months by leveraging the incredible power of a single online course.
Yet over the years, as our platform has expanded, added new features and grown to empower a digital entrepreneur to do much, much more...we’ve seen many of you taking full advantage of it! Which we love to see!
Sales. We all want more of them, right? But before a sale can ever occur and before your digital product is in place ready to be purchased, you need the right person in your pipeline. That’s where it all starts.
This is true whether you sell online courses, high-ticket coaching, or any kind of digital product. Getting the “right people” on the bus of your business not only makes life easier but allows growth to come faster and creates a more rewarding experience for everyone.
So that’s what today's article is all about...consistently bringing in the right leads to build and maintain a successful business.
Whether you’re a seasoned Knowledge Commerce entrepreneur who’s been selling online courses since AOL was a thing, or you’re brand new and still putting the final touches on your first digital product, one thing is undoubtedly true...
And in the online space where others are constantly clamoring for the attention of the very same prospects, marketing matters a whole lot.
Imagine spending hours, days even, on creating an incredible blog post, sales letter, or email series just to have absolutely no one read it. And imagine traffic isn’t even the problem!
Your analytics show you that people are coming to the page, but leaving almost as soon as they show up. How would that make you feel? Most likely fairly frustrated or like your time was wasted, right?
Well in the world of digital marketing this happens far too often. And the majority of the time it has less to do with the actual quality of the content, and everything to do with how it looks and reads. We call this readability and just a few tweaks can make an immediate impact.
What Exactly Is Readability?