marketing Aug 14, 2017
In just nine simple steps, you can learn how to create an online course. But why should you care?
After all, consumers can find plenty of online content for free. Plus, charging for premium content might limit your customer base. Despite these facts, the online learning industry’s value will exceed $250 billion by the end of this year.
More important: E-learning revenue has grown year-over-year for the last decade. That means you have an opportunity now to monetize your content with an online course. You just need the right tools and a few time-tested strategies to turn your knowledge into a profit-generating business.
What Is an Online Course?
There’s an ongoing joke here in our headquarters that our development team secretly lives in the office and works around the clock coming up with new features for Kajabi - while the rest of the world sleeps.
The truth is that we simply have a team of amazing people who are passionate about helping people share their knowledge with the world - and that means making the best possible platform out there.
Sometimes that means adding new additions to Kajabi...
marketing Aug 09, 2017
For decades, education was relegated to stifling classrooms with blackboards and uncomfortable desks. Today, students of all ages and experience levels have far more options.
Writing for Inc magazine, author and business expert Joe Nemo calls online learning “the $107 billion industry that nobody’s talking about.” He goes on to note that “teaching sells,” which further cements our belief that the e-learning industry will only continue to grow.
The only question is this: Will you become a part of it?
marketing Aug 08, 2017
Creating great presentations becomes far less difficult and stressful when you break down the process into smaller steps and familiarize yourself with best practices. A beautiful and effective presentation should look effortless at the end, but it takes some work to produce.
You can use your presentation skills to make your online courses more effective or to draw in new customers who might not know about your business.
How To Make An Effective Presentation In 10 Easy Steps
Of course, you can create different types of presentations, too. Slide presentations work particularly well when you need to illustrate a step-by-step process. You can also try screencasts, which allows you to show your work on a computer screen while you provide voiceover narration, or you could deliver a presentation as a speech.
marketing Aug 07, 2017
When you visit your mailbox every day, do you carry a stack of unsolicited flyers, postcards, circulars, and other advertisements?
That’s called outbound marketing. It’s a spray-and-pray approach that marketers use to spread their messages as far and wide as possible. They know that most of their ads wind up in the recycling bin.
Opt-in email is a completely different form of marketing. It’s an inbound approach that Seth Godin termed “permission marketing.” In other words, you’re getting your prospect’s permission to receive communications from your brand.