The Power of Branding Yourself
Rock Your Launch the Heart, Soul, & Hustle Way: How Zach Spuckler Built His Online Business and How it Can Work for You Too
While most 22 year-olds were drowning in student debt, and drudging through a job they hate day in and day out, Zach Spuckler generated $120k through his online business: Heart, Soul, & Hustle.
And that was his first year.
The best part?
He earned every single penny on his own terms. No bosses. No school. No strict schedule to follow.
Can you imagine that?
Zach Spuckler started out at 13 making money online with simple pay to click ads. Since then, he’s gathered experience from nearly every money-making avenue the internet has to offer: freelancing, SEO, flipping websites, direct sales, you name it.
He became an expert at all of it, but one day he realized that while he was making money doing all of these things for other people, he didn’t get the true satisfaction and joy out of these things that he was really searching for in a career.
He knew he could take all of these skills he developed over 10 years to build something of his own. So when he took a close look at what he loved about each of his different jobs, his love for marketing was the common thread interwoven through it all.
He quit school. Quit his job. And started Heart, Soul, & Hustle.
So many people told him that he was making a massive mistake.
Zach had zero followers, zero sales, and started from scratch with a crazy idea. He didn’t even have a viable business yet, but after 6 months, he blew all of his critics away with his success.
Zach became a master at leveraging low-cost methods to gain some real traction with his online marketing biz. He built his wildly successful business through Facebook ads and Periscope, and he teaches his simple and proven methods through his free resources and courses on his website.
This is a process anyone can duplicate.
Are you following me?
You can duplicate this process for yourself.
You want to be a marketing coach like Zach?
You can make this process work for you.
You want to create a profitable personal finance blog?
You can make Zach’s process work for you.
Heck! If you want to teach people how to create sculptures with logs and chainsaws, even you can use this process to take your knowledge of lumberjacking the crap outta some wood to create a viable stream of income for yourself.
Here are the fundamentals of how Zach built his empire in such a short amount of time.
Find What You Love and You’ll Find Where You Fit In
There is a way to market and sell just about anything you can imagine on the internet. What you love to do can make you rich in the world we live in today.
Before you can have a successful launch you need to know what it is you’ll be launching. The best place to start: what you love.
You don’t have to be a marketing guru, personal finance ninja, or SEO god to make money online. If you have no interest or experience in any of those areas then it will be very difficult for you to show people how to do these things.
Zach spent tens years doing internet marketing in some form or another. He loved marketing so much he naturally became skilled in that area. So when he decided to become the CEO of his own brand, it’s no surprise that he chose marketing as his business.
What is something you are good at? What do people ask you about all the time?
There is at least one thing you know well. You do have something to offer. Hobbies, passions, and interests have the power to break out of down time territory and become money-making tools.
Say you love cars.
You are a total gearhead. Everyone knows you are the guy to turn to when they are having issues with their vehicle. You can take your skills online and market them to an audience that is willing to pay to know what you know.
If you have created your own profitable business in landscaping, you can teach other people step by step how to repeat your results.
The reason why online courses, blogs, and webinars are so successful is because they provide value. If you can provide something valuable and market it to the right audience in the right way you will make money.
Every one with a computer and an internet connection has the awesome opportunity to take what they love to do and turn it into a successful career. People like Zach have done it over and over again. And you can too.
You Don’t Need a Huge Audience to Make Money Online
When you are trying to build an online business of your own, it’s easy to get a case of information overload.
So many people offer so many courses and so many methods to have this huge (*cough* expensive) launch. You start to feel small in comparison.
Everyone knows that if you don’t have an audience you will not make money from your launch. So we naturally make assumptions that to make real money you have to have this massive list of subscribers on your email list.
While you do need an audience, it DOES NOT have to be massive.
Zach is a firm believer in starting small.
All you have to do is start with a small launch using what you know, and when you nail it: scale the whole process up.
You don’t need thousands of people on your list to be a success. When it comes to making money online, you can start as small as you need to and work your way up.
You Will Have to Take That Leap if You Want to Succeed
Zach grew his knowledge of digital marketing over 10 years. He worked within 6 and 7 figure companies, and became an expert at identifying what made them successful.
But simply having that knowledge isn’t what made him as successful as he is today.
He had to take all of that knowledge and act on it.
Sometimes the only thing that separates the dreamers from the ones who actually live their dreams is a leap of faith. Having the faith to get out there and take risks is essential.
Babson College’s Global Entrepreneurship Monitor (GEM) has been tracking entrepreneurs since 1999. They are the most in depth it gets when it comes to entrepreneurial statistics. GEM digs in deep to study the entrepreneurial who, what, where, when, and why.
In 2015 they found 69% of entrepreneurs in the United States decided to take that leap to get the income and freedom they always wanted.
Higher income and freedom.
That is what the majority of entrepreneurs want. Knowledge is a force to be reckoned with, but it is useless without taking a leap.
Knowledge without action, will not make you a single dime.
You will never see any success unless you take what you know, and what you love, go out there and act on it.
We love our cozy little comfort zones, don’t we?
I know I do.
But it is impossible to grow inside of it.
The only place growth is happening?
You probably know what I’m going to say, but here you have it:
The only place any growth happens: outside of your comfort zone.
Especially for a business.
Yes, I’m talking to you, entrepreneur!
It doesn’t matter how much of an expert you are. At some point, to make the money you want, build the business you want, and create the life that you want, you have to force yourself out of your safe little bubble and do something about it.
That is why, if you want to make money online, you need to launch your own products.
You don’t have to start out spending a ton of money. You don’t even have to start out quitting your job.
Everyone’s leap of faith is different.
For one person it may be investing in a course to learn more about digital marketing.
For someone else it may be starting a blog in a certain niche to share what they love with the world in preparation for a launch.
Whatever it may be, get uncomfortable. Stretch yourself. Once you master that, expand yourself even more.
If Zach stayed in his comfort zone Heart, Soul, & Hustle wouldn’t be the success it is today. It would be a prisoner still trapped in Zach’s what if land.
What if land is where dreams die a slow and painful death.
But I have awesome news for you. Those dreams of yours? You know the ones dying?
They can be resuscitated right now. All you have to do is take the leap.
Begin YOUR Journey to Success Today
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