marketing Sep 20, 2017
You might already be familiar with the sales funnel. It’s a way to guide customers through the buying cycle in an efficient and strategic way. Landing pages serve as a magnet for turning leads into prospects and prospects into customers.
Since your business can’t survive if nobody reaches the bottom of the funnel, you’ll want to use every tool in your arsenal to encourage sales. Landing pages offer just one option, but it’s a powerful one.
Why? Because landing pages directly encourage sales.
marketing Sep 18, 2017
If you’re planning to start an email marketing campaign, you need the right strategy in place to increase open rates, click-throughs, and sales. Believe it or not, timing can play a huge role in your success.
Choosing the best day and time to send your emails can catch your prospects at the perfect time. Everyone has different schedules, though, so pinning down the ideal day and time can prove tricky.
That’s why we’re going to walk you through this process and help you understand the variables that you should consider when timing your email marketing campaigns. It might seem like too much work, but you’ll thank yourself with your online course sales start going through the roof.
marketing Sep 13, 2017
If you haven’t already started building an email list, you’re missing out. Email open rates average around 25 percent, which means that it’s an easy, convenient way to reach current and potential customers.
Think of email marketing as your doorway to the customer. You send out a targeted missive that encourages the subscriber to take a particular action — one of your choosing — and you get a chance to make a sale.
It’s that easy. However, you can’t reap the benefits of email marketing unless you start building an email list from scratch. Don’t worry. It’s not as difficult as it sounds.
Before we get into camera gear and filming set ups, a few disclaimers…
#1: These Are Suggestions, Not Necessities
Keep in mind, the biggest contributor to your online business' success, the only thing that truly matters... is your content.
Your course HAS to be good if you want to succeed.
marketing Sep 11, 2017
We’ve all played games before, but what does gamification have to do with business? Believe it or not, gaming and gamification are two different concepts.
If you want to increase engagement with people who buy your courses, gamification can generate competition and interest while helping your customers learn concepts faster and easier than with other course materials.
What Is Gamification?
Gamification is the application of marketing or educational content to an interface that introduces game mechanics. It’s not the same as gaming because it isn’t a separate type of content. Instead, it’s a way to repurpose content that exploits the motivations inherent to games.