Kajabi Blog

Choosing Your Niche: A Guide to Starting Your Online Business

Do you know what a "niche" is? 

We like to think of a niche as the area of expertise that you bring to your online business. With all sorts of information in the business world, it is hard to narrow down your focus and choose a niche. So, today we are here to help you cut out the noise and get started in launching your online business by showing you how to choose your niche!

Tips & Tricks

#1. What you know.

Start brainstorming your niche by thinking about all of the knowledge you have gained in your lifetime. Think about your education, your career, the information you have gained throughout your experience, etc. 

The best part of what you know is that it does not have to be what you have formal education in. Just something that people turn to you when they want to learn. You may be an expert in something over time that is completely different than what you studied! That is totally okay. 

#2. What you love.

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How To Create a Mini Course & Start Making Money Online Today

They say, “Go big or go home.” But sometimes that’s not the best strategy, especially if you’re just dipping your feet in the entrepreneurial waters.

Creating a full-length online course can take weeks or even months. You not only need to create the course materials for your customers, but you must also promote the course to generate sales.

If the idea of jumping into such a big project has left you paralyzed, switch your focus for a minute. Consider making a mini course so you can start making money online today.

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How To Pre-Sell Your Online Course And Make Money Before You Launch It

Learning how to pre-sell your Kajabi online courses can make a huge difference in your sales numbers as well as your brand recognition. Pre-orders give you cash flow while you develop your course.

You can start a pre-sale at any time before you launch your course. Maybe you haven’t even begun to develop it, or perhaps you’re halfway through the process.

Whatever the case, you’ll make your online course available for sale in advance of the launch date. Interested consumers can sign up and pay for the course (or start their payment plan).

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What Is Copywriting & 5 Tips For Writing Content That Converts

Think of copywriting as the key to success in content marketing. It’s the practice that allows you to attract potential customers to your online courses.

If you’re thinking about starting an online business that sells digital products (or if you’ve already done so), you need to master copywriting. But what is copywriting and how can you use it to convert prospects into customers?

We’re going to take an in-depth look at copywriting so you can use these tactics to bring in more leads to convert. Once you understand how copywriting works and its best practices, you’ll have a better chance of earning your own Kajabi Hero T-shirt.

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Gamification in Education: Benefits of Gamification in Online Courses

If you haven’t heard about the rise of gamification in education, you might want to consider adding a gamification element to your online courses. It’s one of the best ways to increase engagement and to boost customer retention.

Think about the role that games play in our culture. People have long sat around card tables, playing everything from poker to monopoly, and digital gaming has created an entirely new subset of avid gamers.

But gamification is a little different. It uses the mechanics of games — such as rewards, points, levels, and competition — but it repurposes your existing content for the purposes of educating your customers and helping them grasp new concepts.

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