Kajabi Blog

Choosing Your Niche: A Guide to Starting Your Online Business

Do you know what a "niche" is? 

We like to think of a niche as the area of expertise that you bring to your online business. With all sorts of information in the business world, it is hard to narrow down your focus and choose a niche. So, today we are here to help you cut out the noise and get started in launching your online business by showing you how to choose your niche!

Tips & Tricks

#1. What you know.

Start brainstorming your niche by thinking about all of the knowledge you have gained in your lifetime. Think about your education, your career, the information you have gained throughout your experience, etc. 

The best part of what you know is that it does not have to be what you have formal education in. Just something that people turn to you when they want to learn. You may be an expert in something over time that is completely different than what you studied! That is totally okay. 

#2. What you love.

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Turn Your Pain into Passion with this Week’s #kajabihero

Today, I am excited to talk with our Kajabi Hero, Shane Dowd, founder and owner of GotRom. ‘Rom’ stands for ‘range of motion,’ and we are going to see how this has played a huge role in his personal life.

Shane’s background is in personal training and he was working in a gym teaching weight training and crossfit when he started to experience pain in his hip and lower back. He was diagnosed with Femoroacetabular Impingement (FAI), and the prevailing theory at the time was that the ultimate cure was surgery. Being only 26 years old, Shane refused to accept the fact that he was going to need a hip operation at such a young age.

This led to the beginning of his journey for rehabilitation, flexibility, mobility, and yoga. He would spend hours a day researching a practicing methods to help his body heal and eventually started to teach it to his clients in the gym. He slowly morphed into the ‘fix your body’ guy at the gym and then actually became a massage therapist as well.

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How To Pre-Sell Your Online Course And Make Money Before You Launch It

Learning how to pre-sell your Kajabi online courses can make a huge difference in your sales numbers as well as your brand recognition. Pre-orders give you cash flow while you develop your course.

You can start a pre-sale at any time before you launch your course. Maybe you haven’t even begun to develop it, or perhaps you’re halfway through the process.

Whatever the case, you’ll make your online course available for sale in advance of the launch date. Interested consumers can sign up and pay for the course (or start their payment plan).

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Transform Your Business Mentality With This Week's #kajabihero

This week’s #kajabihero has an incredible and amazing story. Born homeless and raised in poverty, Daniel has truly overcome seemingly insurmountable odds to be where he is today, and I am so happy to have the privilege of interviewing him.

Daniel uses Kajabi to teach personal development on the highest level. His 12-week course offers life lessons that people don’t learn in school, at work, or at church. Some of these ideas include money and time management, making decisions, deciphering and leveraging credit scores, and managing relationships. His online product is called Daniel Ally’s 12-week Success Program, and to add to this,  he is also the author of three books.

Those who sign up for the course will receive one new topic every week for 12 weeks. Each topic is 6 ½ hours of material and mentorship by Daniel himself.  I asked Daniel how he became so well-versed in all of these topics, and he took the camera and showed me his vast library of books and referenced them as ‘his mentors’.

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Feature Rollup: Upgrading Your People Experience

Welcome to this week's Feature Rollup!

We say this all the time, but we got more awesome new features to send your way in order to help you achieve your goals.

We just wrapped up our Nomad build cycle, and after reviewing our progress, it feels like each cycle just keeps getting better and better as our development process becomes more and more fine-tuned.

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You can be our next success story.

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