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Without online marketing, most businesses wouldn’t be able to survive. From brick-and-mortar retailers to Knowledge Commerce professionals, online marketing serves as the backbone for every customer interaction.
Why is online marketing so essential — and effective? And how does it work in the Knowledge Commerce field?
We’re going to dig into the answers to those question. If you’ve ever wondered about the nuts and bolts of online marketing, this guide will help you build your own online following and sell more online courses.
What Is Online Marketing
Information becomes a form of currency in Knowledge Commerce. The more information you have — and the more you share with your audience — the more wealthy you become.
Writing detailed, information-rich articles might feel like a waste of time, but it can actually move your business forward faster. Good copywriting skills will help you move customers and prospects through the marketing pipeline faster.
It’s not just about landing pages and product descriptions. While persuasive copy is essential for any business to have, so is informational copy. It’s often what attracts consumers to an entrepreneur in the first place.
Landing pages are among the most important marketing strategies to master in 2018 and beyond. Why? Because they’re simple, effective, and passive.
You don’t want to spend all your time pitching potential customers for your Knowledge Commerce business, right? You want to sell your e-books and online courses while you sleep.
That’s the gift of landing pages. But what exactly is a landing page? And why do you need one?
Email isn’t exactly a neglected marketing medium, but it’s often misused. Since it’s so easy to send a mass email to dozens, hundreds, or thousands of subscribers, we often forget that email can also be intensely personal.
Cold emails are the perfect example of an underused art. When done poorly, a cold email can reflect badly on your business and lose a potential sale. However, when done well, it’s a fantastic way to convert prospects into customers.
But what is cold email? And how should you use it for your Knowledge Commerce business?
If you’re new to content marketing, we’ve got you covered. It’s not as difficult or as time-consuming as it sounds, but it does require a bit of knowledge.
Fortunately, you’re in the Knowledge Commerce business.
As you create digital products for your customers, you’ll need a way to market them. Content marketing is the best strategy we’ve found to not only reach your audience, but convert them into customers.