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Chatbots (also called “clever bots” or “talk bots”) have become enormously popular over the last few years. They can make marketing your business easier by automating some of your communications.
Think about the amount of time you contribute to your Knowledge Commerce business every day. You might be creating online courses, adding content to your membership site, writing blog post series, and sending out email newsletters.
So any opportunity to cut back on the time you spend on your business is a good thing.
There are lots of acronyms in the entrepreneurial world. B2C, or business-to-consumer, is one of the most common. Contrast it with B2B, or business-to-business.
If you’re in the Knowledge Commerce market, you might have a B2C business, a B2B business, or a business that markets to both companies and people. Whatever the case, understanding B2C marketing can help you build a more profitable business.
But what is B2C marketing and how can it help you sell more online courses?
An email list is a huge asset for any business. It’s your direct line to your customers and prospects.
However, all email lists are not created equal. Some lists can actually hurt your business more than help it, which is the issue we’re going to delve into today.
Email marketing can provide excellent ROI, but it should possess three essential qualities:
- Good leads
- Great Content
- Consistent Communication
Conversions are the goal for any entrepreneur. You want people to convert — or, put another way, to take action — based on an offer with which you present them.
It sounds simple, right? A conversion is simply an offer and an acceptance, sort of like a social or transactional contract. You ask someone to do something you want, then reward them by living up to your end of the bargain.
That’s why business owners and marketers are always talking about conversion rates. Don’t worry if you’re not familiar with the term, though. We’re going to define conversion rates and help you boost yours with 30 incredible tips.
You probably hear the word "branding" several times a day. It's become one of the most common subjects in entrepreneurship — and for good reason.
Branding isn't just another example of marketing jargon. It's actually critical to your online presence and to your business's success.
You might have thought of your business's brand, but what about your personal brand? Even if you don't make any attempts to create a personal brand, it already exists if you are active online.