Kajabi Blog

36 Types of Marketing Strategies & Tactics to Grow Your Business


Let’s talk about marketing for a minute. It sounds like a fairly simple topic, but it’s broader than you think. In fact, we’ve come up with 36 distinct marketing strategies and tactics that you can use to grow your business.

Finding and using different types of marketing strategies can make your brand stronger and your customers more likely to convert. If you try something new and unexpected, you’ll attract engaged followers and consumers who want to learn more.

Does this mean that you should use 36 different types of marketing strategies? Probably not. You don’t have the time or resources to tackle all 36, and you’d risk diluting your brand if you tried.

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Filming an Online Course: Video Lighting 101

After our last #Kajabi tutorial on camera gear for filming your online courses, we got a ton of feedback from you guys on different videos you would love to see us do.

So, inspired by Jon (hi, Jon 👋 ) we wanted to show you guys simple techniques to step up your lighting game while filming your courses. 

To start, let's talk about filming while seated at a desk, which is the method that many people use for their online courses. One of the most important tips to note is to place your desk right in front of an open window, doing so will allow for natural light to be your main source and will give you a more even look. This setup is best for when you want to have a computer in front of you. 

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Email Marketing Strategy: 11 Tips To Improve Your Strategy & Sales

Creating an effective email marketing strategy is essential if you want to sell more online courses and build your personal brand. If you’re not sure where to start, we’ve got you covered.

An email marketing strategy lays the groundwork for an effective campaign. If your strategy improves, your sales are likely to experience a simultaneous spike.

Unfortunately, many entrepreneurs don’t give email marketing the attention it deserves. They send out sporadic announcements and other content, but they don’t track the results of their strategies or refine their techniques as their brands grow.

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How To Write A Marketing Plan: 10 Tips To Improve Your Strategy

Learning how to write a marketing plan can help you grow your business much faster than you would without it. It might sound tedious, but it helps you better understand how you can serve your customers.

It’s just as important as your business plan, so don’t skip this essential step as you build online courses and other digital products.

There’s no definitive template for a marketing plan, but you need several key ingredients if you want it to inform your marketing strategy. We’ll explore those 10 essential ingredients as well as delve into the reasons you need to learn how to write a marketing plan.

What Is a Marketing Plan? 

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What Is a Membership Site, Benefits & Tips on How to Create Your Own

Membership sites have become increasingly popular over the last few years. After the bottom fell out of the advertising bubble, bloggers and other online influencers realized that, if they wanted to earn a decent income, they needed to charge for their knowledge.

There’s nothing wrong with that. You can choose whether you want to give away your talents and secrets or if you want to charge for them. A membership site allows you to do the latter.

You might remember that, back in May 2017, Medium launched its first paid membership program. Medium is a popular blogging site that allows anyone to sign up and contribute. Members, however, get access to gated content that people who don’t pay for membership never see.

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