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Kajabi Blog

The Difference Between Marketing & Advertising and How Both Work

The terms marketing and advertising are often used interchangeably. In reality, though, they’re entirely different types of promotional strategies.

Learning the difference between marketing and advertising can help you sell more of your digital products because you’ll understand the subtleties of each practice. Furthermore, you won’t waste money, time, or effort on a strategy that might not produce any ROI for your business.

First, it’s important to understand that advertising is a subset of marketing. It’s just one avenue by which to reach potential consumers and move them through the sales funnel. Marketing has a much larger umbrella and includes numerous other strategies that entrepreneurs can use to grow their businesses.

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Social Media for Your Business: What Platform Should You Use?

It seems like almost every day a new social media platform pops up and begins to dominate. Entrepreneurs want to leverage social media as the new norm for marketing their online business, but they stop before they even begin because of one simple dilemma: they don't know which platform to use.

Choosing which social media platform to be on for your business is one of the most frequently asked questions we run into. From Instagram to Twitter to Facebook, it can be pretty overwhelming to get your content out there. 

But, it does not have to be.

Today we are going to walk through the social media platforms we use here at Kajabi and help you understand why we choose to be on them so that you can decide which platforms work for your business!

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Celebrating 7 Years of Knowledge Commerce!

Today, Kajabi officially turns 7 years old!

We wanted to take a moment to reflect on this past year, a memorable one to say the least. It’s been filled with some of our biggest successes ever, as well as some unbelievable challenges along the way.

In the past year alone…

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Feature Rollup: Run a Successful Webinar with Kajabi Events

A few weeks ago, we told you about Events, a brand new building block that will allow you to build, market, and sell any type of event through Kajabi.  

The feedback we've received so far has been nothing short of AMAZING.

In today's Feature Rollup, we wanted to take this opportunity to dive a little deeper, clarify some questions about our new building block, and show you what you are going to be able to accomplish!

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Meet Edgar: Our Favorite Tool for Social Media Scheduling

Over the last month, we have been brainstorming different ways to boost productivity and overall effectiveness of Kajabi’s social media accounts.

After not being completely satisfied with our current programs, we did a little research on new and upcoming social media scheduling software.

This is when we met Edgar πŸ˜‰

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