If you haven’t already started building an email list, you’re missing out. Email open rates average around 25 percent, which means that it’s an easy, convenient way to reach current and potential customers.
Think of email marketing as your doorway to the customer. You send out a targeted missive that encourages the subscriber to take a particular action — one of your choosing — and you get a chance to make a sale.
It’s that easy. However, you can’t reap the benefits of email marketing unless you start building an email list from scratch. Don’t worry. It’s not as difficult as it sounds.
Before we get into camera gear and filming set ups, a few disclaimers…
#1: These Are Suggestions, Not Necessities
Keep in mind, the biggest contributor to your online business' success, the only thing that truly matters... is your content.
Your course HAS to be good if you want to succeed.
We’ve all played games before, but what does gamification have to do with business? Believe it or not, gaming and gamification are two different concepts.
If you want to increase engagement with people who buy your courses, gamification can generate competition and interest while helping your customers learn concepts faster and easier than with other course materials.
What Is Gamification?
Gamification is the application of marketing or educational content to an interface that introduces game mechanics. It’s not the same as gaming because it isn’t a separate type of content. Instead, it’s a way to repurpose content that exploits the motivations inherent to games.
We’ve all experienced the wonder of observing what human beings are capable of creating.
You stare in awe at a beautiful painting, hear a song that expresses exactly how you feel, or watch wonderful actors performing on a stage, and you wonder why you weren't born with the same gifts.
According to our newest #kajabihero Bob Stromberg, everyone was born with the capacity to be creative!
If you want to sell online courses effectively, you need a sales page. Otherwise, potential customers won’t know how to buy your course.
Since prospects might see your sales page before they know anything about you, the sales page must accomplish several things without overloading the visitor with extraneous information.
In other words, it’s a bit of a juggling act to successfully pull off a sales page. However, it’s certainly not impossible.