Kajabi Blog

The Difference Between Marketing & Advertising and How Both Work

The terms marketing and advertising are often used interchangeably. In reality, though, they’re entirely different types of promotional strategies.

Learning the difference between marketing and advertising can help you sell more of your digital products because you’ll understand the subtleties of each practice. Furthermore, you won’t waste money, time, or effort on a strategy that might not produce any ROI for your business.

First, it’s important to understand that advertising is a subset of marketing. It’s just one avenue by which to reach potential consumers and move them through the sales funnel. Marketing has a much larger umbrella and includes numerous other strategies that entrepreneurs can use to grow their businesses.

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Social Media for Your Business: What Platform Should You Use?

It seems like almost every day a new social media platform pops up and begins to dominate. Entrepreneurs want to leverage social media as the new norm for marketing their online business, but they stop before they even begin because of one simple dilemma: they don't know which platform to use.

Choosing which social media platform to be on for your business is one of the most frequently asked questions we run into. From Instagram to Twitter to Facebook, it can be pretty overwhelming to get your content out there. 

But, it does not have to be.

Today we are going to walk through the social media platforms we use here at Kajabi and help you understand why we choose to be on them so that you can decide which platforms work for your business!

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Meet Edgar: Our Favorite Tool for Social Media Scheduling

Over the last month, we have been brainstorming different ways to boost productivity and overall effectiveness of Kajabi’s social media accounts.

After not being completely satisfied with our current programs, we did a little research on new and upcoming social media scheduling software.

This is when we met Edgar 😉

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Live Vs. Pre-Recorded Webinars: Pros, Cons, and Case Studies

We’ve talked about webinars here on the Kajabi blog before, but we know that many of you are interested in diving deeper into this subject. You want to connect with prospects, gain more leads, and sell more online courses.

Webinars — whether live or pre-recorded — can help you achieve those goals.

You might have heard about the exciting new feature that we’ve recently rolled out for our Kajabi customers: Events. You can now host live webinars, as well as other events, right from the Kajabi platform.

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How to Sell Using Webinars: Increase Sales of Your Online Courses

Learning how to sell using live webinars can make your business thrive in ways you can’t anticipate. Live video has become a go-to resource for entrepreneurs in every industry because it’s intimate, engaging, and ripe for conversions.

Research compiled by Invesp demonstrates that conversion rates on webinar registration pages can go as high as 45 percent if you build a custom page. There isn’t any reliable data yet for conversions on offers in webinars, but since webinars have been increasing steadily in popularity, they’re clearly a good way to bring in more leads and to boost conversions.

And that’s what we’re going to talk about today. You don’t produce a webinar just for the fun of it — though, of course, it should be fun. Instead, you do it to increase sales. Let’s talk about how to sell during webinars.

How Can You Make Money From Webinars? 

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