Many people (including us here at Kajabi) think running an online info-product business is about as good as it gets. When you hear others talk about their “dream business”, many describe the benefits of a digital business whether they know it or not.
Think about it...
This kind of business requires little start up cost and you never have to worry about buying or holding inventory, paying for shipping, or anything associated with physical products. Unless you really want to.
Do you remember what running an online business was like just a handful of years ago?
Digital entrepreneurs had to hire in-house programmers, cough up cash for expensive plug-ins, and somehow magically string together countless software applications to the point where they’d forget what they were actually paying for.
It was truly the Wild West of online commerce.
Whether you teach an online course, run a membership site, or sell other types of digital products, using lead magnets to build your email list is always your number one priority.
This is the first step you take in creating a relationship with your soon-to-be customer.
Offering something of value for free or at a low entry-level price is a quick way to not only build your tribe but also to demonstrate that you know what you’re talking about and can actually help them.
With the rise of social media and pay-per-click advertising, the future of email marketing seems to always be getting called into question. Poor little email.
Knowledge Commerce business owners seem to constantly be wondering where they should dedicate their time and budgets. And with so many mixed messages, it can sometimes be difficult to come to a conclusion. Especially if you’re just starting out.
Thankfully, the facts speak for themselves, and they show that list building should always a top priority for new and seasoned digital entrepreneurs.
When people want to turn their knowledge, unique skills, or passions into an online business teaching people all over the world...there’s normally two things which happen first…
They find some sort of a Knowledge Commerce Platform like Kajabi...
Then they decide on what they’re going to package up and the specific product they’re going to sell. 99% of people launching their online “infopreneur” business will start with some kind of an online course.