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If you haven’t heard about the rise of gamification in education, you might want to consider adding a gamification element to your online courses. It’s one of the best ways to increase engagement and to boost customer retention.
Think about the role that games play in our culture. People have long sat around card tables, playing everything from poker to monopoly, and digital gaming has created an entirely new subset of avid gamers.
But gamification is a little different. It uses the mechanics of games — such as rewards, points, levels, and competition — but it repurposes your existing content for the purposes of educating your customers and helping them grasp new concepts.
This week’s Kajabi Hero is a psychologist who is passionate about improving the workplace. In his own words, he trains individuals and groups of people to become more psychologically flexible and safe, which in turn enables them to be more creative and more productive.
His product is called the ProSocial Matrix, as part of the ACT Matrix membership site, and with it Dr. Polk aims to provide the antidote for toxic work environments. One of his webinar offerings is called ‘How to Intervene in a Toxic Workplace,’ in where he equips leaders and managers to go into their workplaces and change bad habits. As 60% of workplaces are considered toxic, his product offerings really come at the perfect time.
Dr. Polk is a clinical psychologist by trade and he has worked with veterans who suffered from Post Traumatic Stress Disorder. He thought that the methods in which they were teaching other psychologists and counselors to treat people with PTSD were overly complicated and hard to understand, so he took it upon himself to simplify the process and make it more digestible for others to process.
It seems that nobody quite knows what to call Kajabi… Or the market we serve.
Is it an online course platform? A learning management system? A digital product delivery platform? A membership site creator? A landing page creator? A marketing automation platform? A funnel builder?
The list goes on and on… I’ve literally heard it all.
Last Friday our Kajabi office got the pleasure of hosting our very own #KajabiHero Elissa Weinzimmer, founder of Voice Body Connection. Elissa is a voice and presence coach who trains performers, presenters, and even course creators (like YOU) how to better utilize their voices and presence while on camera.
Elissa has a ton of knowledge about connecting to your body and becoming more comfortable while recording your online courses, so she wanted to give a little run down of 4 simple tips to warm up before you hit the record button.
#1 Warm Up Your Body
Being stiff on camera is not what any course creators want, so it is important that you get your body moving before you record.
Each time a prospective customer visits your Kajabi website, you want him or her to spend as much money as possible. That’s obvious, right? When you make more money per sale, you increase revenue without having to put forth more effort.
Upselling offers the perfect strategy to increase the amount of money your customers spend during each transaction. Instead of acquiring more customers, you’re convincing people who already want to buy to spend more cash.
That might sound simplistic, but companies have used upselling as long as businesses have existed. The methods and mechanics might have changed, but the psychology and benefits have not.