The global marketplace that's developed around online learning has been growing for years, but unlike other industries that have fizzled and fallen out of favor, this one shows no signs of slowing down.
In fact, it's growing at a prodigious pace.
Entrepreneurs who take advantage of the opportunity to spread their knowledge and to get paid for creating digital products will reap the rewards. We've seen it happen time and time again with Kajabi Heroes – men and women who have turned their passions and their knowledge into income.
E-commerce marketing sounds difficult, but it becomes easier when you familiarize yourself with the various channels and strategies available to you. Whether you’re selling online courses, access to video, e-books, or other digital products, you can find ways to win more sales through e-commerce marketing.
Kajabi offers lots of integrations and on-platform tools to help you master e-commerce marketing from the moment you launch your online store. As you build your landing pages, sales pages, blog, email list, and social media presence, you can use these tips and strategies to boost your sales and grow your business faster.
After all, if you want to become an online entrepreneur, you want to start generating sales right off the bat. That’s where e-commerce marketing comes in handy.
What Is E-Commerce Marketing?
This week’s Kajabi Hero is unique in that she not only has the privilege to work with people but with their pets as well. Nicole Begley is a pet photographer and she also offers courses training others in how to become pet photographers as well.
Make sure you pay close attention to the interview today, because Nicole has made over 6 figures since launching her courses on Kajabi, and so you’ll want to grab all the great nuggets that she has to offer.
Nicole has had a pet photography company for about 7 years, and she used to meet with clients in person to teach them the ins and outs of starting and running their own photography businesses. While she loved meeting face to face with clients (and still does), she found that she was repeating a lot of the same information over and over again. Most of her teaching focuses on the business side of running a company, and she realized she could reach many more people all at the same time if she put that part of her teaching online.
The terms marketing and advertising are often used interchangeably. In reality, though, they’re entirely different types of promotional strategies.
Learning the difference between marketing and advertising can help you sell more of your digital products because you’ll understand the subtleties of each practice. Furthermore, you won’t waste money, time, or effort on a strategy that might not produce any ROI for your business.
First, it’s important to understand that advertising is a subset of marketing. It’s just one avenue by which to reach potential consumers and move them through the sales funnel. Marketing has a much larger umbrella and includes numerous other strategies that entrepreneurs can use to grow their businesses.
It seems like almost every day a new social media platform pops up and begins to dominate. Entrepreneurs want to leverage social media as the new norm for marketing their online business, but they stop before they even begin because of one simple dilemma: they don't know which platform to use.
Choosing which social media platform to be on for your business is one of the most frequently asked questions we run into. From Instagram to Twitter to Facebook, it can be pretty overwhelming to get your content out there.
But, it does not have to be.
Today we are going to walk through the social media platforms we use here at Kajabi and help you understand why we choose to be on them so that you can decide which platforms work for your business!