It seems that nobody quite knows what to call Kajabi… Or the market we serve.
Is it an online course platform? A learning management system? A digital product delivery platform? A membership site creator? A landing page creator? A marketing automation platform? A funnel builder?
The list goes on and on… I’ve literally heard it all.
Last Friday our Kajabi office got the pleasure of hosting our very own #KajabiHero Elissa Weinzimmer, founder of Voice Body Connection. Elissa is a voice and presence coach who trains performers, presenters, and even course creators (like YOU) how to better utilize their voices and presence while on camera.
Elissa has a ton of knowledge about connecting to your body and becoming more comfortable while recording your online courses, so she wanted to give a little run down of 4 simple tips to warm up before you hit the record button.
#1 Warm Up Your Body
Being stiff on camera is not what any course creators want, so it is important that you get your body moving before you record.
Each time a prospective customer visits your Kajabi website, you want him or her to spend as much money as possible. That’s obvious, right? When you make more money per sale, you increase revenue without having to put forth more effort.
Upselling offers the perfect strategy to increase the amount of money your customers spend during each transaction. Instead of acquiring more customers, you’re convincing people who already want to buy to spend more cash.
That might sound simplistic, but companies have used upselling as long as businesses have existed. The methods and mechanics might have changed, but the psychology and benefits have not.
This week’s #kajabihero shares a name with the famous musician James Taylor, but while James isn't headlining concerts around the world, he does help musicians with their marketing so they can make a living doing what they love.
He noticed pretty early on in life how difficult it was for musicians to make a living with their music, and so he decided to become involved in online musician schools.
Musicians who decide to teach online have a steady stream of income sharing something that they love with people who are eager to learn which enables them to have options for what gigs they want to accept or decline.
There are three parts to James’ business, the first being for musicians, the second is for speaker training, and the third is creative training. You can find all of his wonderful products at his main site here:
The Beginning for James and for Kajabi
Creating a blog for your business can help draw organic search traffic as well as create a seamless integration between the blog and other marketing channels, such as email and social. Business websites with blogs have more than 400 percent more indexed pages than those that don’t, which means you have hundreds of more opportunities for conversions.
Think about how you can attract more people to your business. Consumers use search engines to find the information they need. In fact, Google alone processes 40,000 search queries per second. You can also generate organic traffic from Bing, Yahoo!, and other search engines. Blogs help you create content that appeals to search engines as well as consumers.
First, though, you need to know how to write an introductory blog post. This post lets your audience know who you are, why you’re blogging, and what topics you’ll cover in the coming weeks, months, and years.