Think of copywriting as the key to success in content marketing. It’s the practice that allows you to attract potential customers to your online courses.
If you’re thinking about starting an online business that sells digital products (or if you’ve already done so), you need to master copywriting. But what is copywriting and how can you use it to convert prospects into customers?
We’re going to take an in-depth look at copywriting so you can use these tactics to bring in more leads to convert. Once you understand how copywriting works and its best practices, you’ll have a better chance of earning your own Kajabi Hero T-shirt.
This week’s #kajabihero has an incredible and amazing story. Born homeless and raised in poverty, Daniel has truly overcome seemingly insurmountable odds to be where he is today, and I am so happy to have the privilege of interviewing him.
Daniel uses Kajabi to teach personal development on the highest level. His 12-week course offers life lessons that people don’t learn in school, at work, or at church. Some of these ideas include money and time management, making decisions, deciphering and leveraging credit scores, and managing relationships. His online product is called Daniel Ally’s 12-week Success Program, and to add to this, he is also the author of three books.
Those who sign up for the course will receive one new topic every week for 12 weeks. Each topic is 6 ½ hours of material and mentorship by Daniel himself. I asked Daniel how he became so well-versed in all of these topics, and he took the camera and showed me his vast library of books and referenced them as ‘his mentors’.
Welcome to this week's Feature Rollup!
We say this all the time, but we got more awesome new features to send your way in order to help you achieve your goals.
We just wrapped up our Nomad build cycle, and after reviewing our progress, it feels like each cycle just keeps getting better and better as our development process becomes more and more fine-tuned.
If you haven’t heard about the rise of gamification in education, you might want to consider adding a gamification element to your online courses. It’s one of the best ways to increase engagement and to boost customer retention.
Think about the role that games play in our culture. People have long sat around card tables, playing everything from poker to monopoly, and digital gaming has created an entirely new subset of avid gamers.
But gamification is a little different. It uses the mechanics of games — such as rewards, points, levels, and competition — but it repurposes your existing content for the purposes of educating your customers and helping them grasp new concepts.
This week’s Kajabi Hero is a psychologist who is passionate about improving the workplace. In his own words, he trains individuals and groups of people to become more psychologically flexible and safe, which in turn enables them to be more creative and more productive.
His product is called the ProSocial Matrix, as part of the ACT Matrix membership site, and with it Dr. Polk aims to provide the antidote for toxic work environments. One of his webinar offerings is called ‘How to Intervene in a Toxic Workplace,’ in where he equips leaders and managers to go into their workplaces and change bad habits. As 60% of workplaces are considered toxic, his product offerings really come at the perfect time.
Dr. Polk is a clinical psychologist by trade and he has worked with veterans who suffered from Post Traumatic Stress Disorder. He thought that the methods in which they were teaching other psychologists and counselors to treat people with PTSD were overly complicated and hard to understand, so he took it upon himself to simplify the process and make it more digestible for others to process.