Today's #kajabihero, Chris Becker,’s been in the photography business for over twenty years, but he’s actually a Kajabi Hero for his online health and wellness business. He was in town shooting a few weddings and I was thrilled to have him in the office for our interview.
As a single guy doing well for himself in the photography business, he was eating out a lot and traveling, and started to become concerned about his weight and his health. Having always struggled with his weight for many years, he decided to take the steps to do something about it. He started a Facebook group to get others involved and before he knew it he had an online following who were seeing results in their own lives.
Do you know what a "niche" is?
We like to think of a niche as the area of expertise that you bring to your online business. With all sorts of information in the business world, it is hard to narrow down your focus and choose a niche. So, today we are here to help you cut out the noise and get started in launching your online business by showing you how to choose your niche!
Tips & Tricks
#1. What you know.
Start brainstorming your niche by thinking about all of the knowledge you have gained in your lifetime. Think about your education, your career, the information you have gained throughout your experience, etc.
The best part of what you know is that it does not have to be what you have formal education in. Just something that people turn to you when they want to learn. You may be an expert in something over time that is completely different than what you studied! That is totally okay.
#2. What you love.
They say, “Go big or go home.” But sometimes that’s not the best strategy, especially if you’re just dipping your feet in the entrepreneurial waters.
Creating a full-length online course can take weeks or even months. You not only need to create the course materials for your customers, but you must also promote the course to generate sales.
If the idea of jumping into such a big project has left you paralyzed, switch your focus for a minute. Consider making a mini course so you can start making money online today.
Today, I am excited to talk with our Kajabi Hero, Shane Dowd, founder and owner of GotRom. ‘Rom’ stands for ‘range of motion,’ and we are going to see how this has played a huge role in his personal life.
Shane’s background is in personal training and he was working in a gym teaching weight training and crossfit when he started to experience pain in his hip and lower back. He was diagnosed with Femoroacetabular Impingement (FAI), and the prevailing theory at the time was that the ultimate cure was surgery. Being only 26 years old, Shane refused to accept the fact that he was going to need a hip operation at such a young age.
This led to the beginning of his journey for rehabilitation, flexibility, mobility, and yoga. He would spend hours a day researching a practicing methods to help his body heal and eventually started to teach it to his clients in the gym. He slowly morphed into the ‘fix your body’ guy at the gym and then actually became a massage therapist as well.
Learning how to pre-sell your Kajabi online courses can make a huge difference in your sales numbers as well as your brand recognition. Pre-orders give you cash flow while you develop your course.
You can start a pre-sale at any time before you launch your course. Maybe you haven’t even begun to develop it, or perhaps you’re halfway through the process.
Whatever the case, you’ll make your online course available for sale in advance of the launch date. Interested consumers can sign up and pay for the course (or start their payment plan).