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There are lots of options when it comes to marketing your Knowledge Commerce business. Direct response marketing offers a convenient, low-cost option that often produces rapid responses from consumers.
“Direct response marketing offers a convenient, low-cost option that often produces rapid responses from consumers. #Kajabi” — Tweet this!
Many marketing strategies are designed to promote a brand and make it more appealing to consumers. Television advertisements and content marketing are two prime examples.
However, sometimes you need a marketing approach that elicits sales quickly and helps you build momentum. That's what direct response marketing is for.
Here at Kajabi, we like to celebrate the people who use our platform to tremendous success. One example is entrepreneur Erica Ziel, a #KajabiHero whose brand started with the hugely successful Knocked-Up Fitness.
Ziell focused on helping pregnant women stay in shape safely and effectively. She has several products under that brand, including online courses and physical media.
She's also the proprietress of Core Athletica, an umbrella brand that features her front-and-center. Ziel offers personal training sessions in core strengthening and Pilates.
If people don’t know who you are, how can they buy your digital products? They can’t.
Brand awareness is one of the most important aspects of growing an online business. Making people aware of your brand and your products makes you more likely to generate profit.
When you sell a house, you depend on the equity in that property to buy a new one. Your total equity depends not only on the house’s value and sale price, but also on the amount of money you might still owe the bank.
Positive equity is always a good thing. It means that you’ve built up assets that you can later convert to cash if necessary.
“Instagram is one of the most popular social media channels. It has about 600 million users, which puts it behind Facebook in terms of potential audience, but it’s also a highly engaging and visual platform. #Kajabi” — Tweet this!
You can use Instagram for more than just posting pretty pictures. It’s a great way to engage your Knowledge Commerce audience through images, hashtags, and captions.