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Major corporations, from Ford to Apple, have spent billions (if not trillions) of dollars studying consumer behavior. They want to know how consumers make buying decisions and what influences those decisions.
Your company might not be as big as Ford or Apple, but your annual revenue doesn’t decrease the value of consumer behavior. The more you know about what drives your target customers’ buying decisions, the more Knowledge Commerce products you can sell.
Since you probably don’t have billions or trillions of dollars to spend, however, you have to get creative about collecting and analyzing consumer behavior data. That’s okay. We’re going to walk you through the process and share several methods for getting to know your customers more thoroughly.
We’ve all heard the old axiom about the pen proving mightier than the sword. As it turns out, it’s true.
Power words prove the rule. A power word (also sometimes confused as a trigger word) is a word that evokes an emotion and a response. It instills in people the desire or need to respond to whatever you’re presenting them with.
That’s great for entrepreneurs and marketers. If you can use power words to boost your conversions and build your following, your business will become healthier as a result.
Chatbots (also called “clever bots” or “talk bots”) have become enormously popular over the last few years. They can make marketing your business easier by automating some of your communications.
Think about the amount of time you contribute to your Knowledge Commerce business every day. You might be creating online courses, adding content to your membership site, writing blog post series, and sending out email newsletters.
So any opportunity to cut back on the time you spend on your business is a good thing.
There are lots of acronyms in the entrepreneurial world. B2C, or business-to-consumer, is one of the most common. Contrast it with B2B, or business-to-business.
If you’re in the Knowledge Commerce market, you might have a B2C business, a B2B business, or a business that markets to both companies and people. Whatever the case, understanding B2C marketing can help you build a more profitable business.
But what is B2C marketing and how can it help you sell more online courses?
An email list is a huge asset for any business. It’s your direct line to your customers and prospects.
However, all email lists are not created equal. Some lists can actually hurt your business more than help it, which is the issue we’re going to delve into today.
Email marketing can provide excellent ROI, but it should possess three essential qualities:
- Good leads
- Great Content
- Consistent Communication