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Kajabi Blog

What is Brand Equity, Why It's Important, How to Build & Examples

When you sell a house, you depend on the equity in that property to buy a new one. Your total equity depends not only on the house’s value and sale price, but also on the amount of money you might still owe the bank.

Positive equity is always a good thing. It means that you’ve built up assets that you can later convert to cash if necessary.


“In business, brand equity works in a similar way. Although you can’t translate brand equity into cash as readily as you can equity in a home, it serves the same function. #Kajabi” — Tweet this!
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40 Cool Things to Post on Instagram For More Followers and Likes


“Instagram is one of the most popular social media channels. It has about 600 million users, which puts it behind Facebook in terms of potential audience, but it’s also a highly engaging and visual platform. #Kajabi” — Tweet this!


You can use Instagram for more than just posting pretty pictures. It’s a great way to engage your Knowledge Commerce audience through images, hashtags, and captions.

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How to Write a Product Description that Sells in 11 Simple Steps

Have you ever read a product description that made the product irresistible? You found yourself unable to imagine life without that product because of the compelling copy.

It doesn't happen often, but when it does, it's almost magical. Great product copy entices consumers to click the "buy" button before they can even begin to rationalize the purchase in their own minds.

If you want to sell more of your online courses and other digital products, you need amazing product descriptions. Learning how to write product descriptions will make your sales pages more effective and will reduce the time you have to spend on marketing.

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What is Growth Hacking, Why it Is Important, Process and Examples

We live in a fast-paced world. Everyone wants instant gratification. These challenges can either be assets or challenges for your Knowledge Commerce business.

If you’re anything like the Kajabi team, you want them to become assets.

It’s true that customer service, product development, and marketing are long-term games. However, that doesn’t mean you have to sit back and wait for good things to happen.

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25 Tips on How to Get More Views on YouTube For Free in 2018

Maybe you post daily to your Kajabi blog. Perhaps you have an active email list. You might already be active on social media and host live webinars once a month.


“if you’re neglecting video as a way to market your Knowledge Commerce business, you’re missing out on a fantastic opportunity. #Kajabi” -- Tweet this!


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