If you’ve ever visited the Kajabi homepage, you know that we have a tagline.
“Your Knowledge Commerce Platform”
It succinctly and clearly tells you what we’re about: sharing knowledge. Our goal is to help as many people as possible set up online courses, membership sites, and other digital products so they can generate income from their knowledge.
Some people say that blogging is dead. We know that’s not the case. In fact, in some ways, this is the best time to learn how to be a better blogger.
Why? Because the bar has risen significantly over the last couple years. At one time, you could post a few 500-word articles on your blog every week and call it good. That won’t cut it anymore.
There’s too much clutter in the so-called blogosphere, which means that only the best blogs get read. If your content is boring, lazy, or irrelevant, nobody will bother visiting a second time.
There are lots of options when it comes to marketing your Knowledge Commerce business. Direct response marketing offers a convenient, low-cost option that often produces rapid responses from consumers.
“Direct response marketing offers a convenient, low-cost option that often produces rapid responses from consumers. #Kajabi” — Tweet this!
Many marketing strategies are designed to promote a brand and make it more appealing to consumers. Television advertisements and content marketing are two prime examples.
However, sometimes you need a marketing approach that elicits sales quickly and helps you build momentum. That's what direct response marketing is for.
Here at Kajabi, we like to celebrate the people who use our platform to tremendous success. One example is entrepreneur Erica Ziel, a #KajabiHero whose brand started with the hugely successful Knocked-Up Fitness.
Ziell focused on helping pregnant women stay in shape safely and effectively. She has several products under that brand, including online courses and physical media.
She's also the proprietress of Core Athletica, an umbrella brand that features her front-and-center. Ziel offers personal training sessions in core strengthening and Pilates.
If people don’t know who you are, how can they buy your digital products? They can’t.
Brand awareness is one of the most important aspects of growing an online business. Making people aware of your brand and your products makes you more likely to generate profit.