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The word “brainstorming” might automatically make you cringe. If you’re recalling painful hours spent scribbling ideas for a history lesson back in school, you can let out a sigh of relief.
In Knowledge Commerce, brainstorming isn’t busy work. It’s fundamental to unleashing your creativity and finding new ways to reach your audience.
Without a brainstorming strategy, how will you generate and vet new ideas? How will your team communicate ideas and bounce strategies off one another?
Most of the conversations we hear about content revolve around content creation. In other words, we are talking about creating new articles, blog posts, and other content from whole cloth.
However, that's not the only type of content that exists. Content curation offers a fresh and slightly less time-consuming way to reach your audience and to share your knowledge.
Many professionals in Knowledge Commerce struggled to put out fresh content on a regular basis. They are busy creating online courses and other digital products that they intend to sell to potential customers.
ROI. You’ve probably heard this particular acronym hundreds or even thousands of times. It’s one of the most important calculations in the business world.
It’s not just for Fortune 500 companies, either. Professionals in the Knowledge Commerce market need to know how to calculate ROI. They also must understand what it means and why it matters.
If you haven’t focused on ROI through your marketing efforts, maybe it’s time to start. We’ve prepared a detailed guide that will take you step-by-step through the ins and outs of marketing ROI for Knowledge Commerce professionals.
What Is Return On Investment (ROI)?
What is marketing strategy? It’s one of the most important ways to reach specific goals through digital marketing.
We recommend that all Knowledge Commerce businesses create marketing strategies to fuel their brands and to create long-term plans for the future.
If you’re not sure about how to define “marketing strategy,” or if you often confuse it with terms like “marketing plan” and “marketing management,” we’re here to help you sort through the jargon and give your Knowledge Commerce business an edge on the competition.
Benchmarking is a complicated process that many large companies use to perfect their best practices and to outpace the competition. However, that doesn’t mean you can’t use benchmarking for your small online business.
In fact, you should use benchmarking, especially if you’re in the Knowledge Commerce market.
What is benchmarking? We’re going to get to that a little later, but for now, we want to paint a quick picture.