You probably hear the word "branding" several times a day. It's become one of the most common subjects in entrepreneurship — and for good reason.
Branding isn't just another example of marketing jargon. It's actually critical to your online presence and to your business's success.
You might have thought of your business's brand, but what about your personal brand? Even if you don't make any attempts to create a personal brand, it already exists if you are active online.
Kalfas is the number one social media influencer in spaces like landscaping and window cleaning entrepreneurship. It might not sound as intriguing as influencers who operate in the fashion or home goods industries, but Kalfas proves naysayers wrong.
According to Kalfas, his landscaping business goes back a long way — to when he was nine years old. An entrepreneur at heart, he would join his father to take care of lawns and get paid $4 or $5. However, he never thought he’d actually get to start his own business. He felt it was out of reach.
Let’s face it: Every entrepreneur wants to sell more products. This remains true of Knowledge Commerce professionals.
There’s no reason to feel guilty about it. You went into business to make money, so you need to boost sales if you want to increase revenue and profit.
It’s not entirely selfish, either. If you sell more products, you have more time and resources to spend on creating other products for your audience. After all, you’re selling your knowledge — something others want to buy.
You might have heard of our current time referred to as the “digital age.” There’s a reason for that.
We conduct much of our conversations online. Most of us have multiple devices in our homes, from smartphones, smart watches, and tablets to desktop and laptop computers.
Digital marketing is a big part of this transition from the analog age to the digital age. Why? Because marketers follow consumer behavior.
Of all the social media platforms, Instagram might be the most fun. It’s highly visual, like Pinterest, but it also allows you to add context to your images through text.
Not only that, but it’s an insanely beneficial tool for Knowledge Commerce professionals.
Building your Instagram list and growing your brand on the Instagram platform can help you reach your goals faster and connect with your audience in a more intimate way. Best of all, you get to decide how and when you use the platform for personal or business purposes.