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Creating a blog for your business can help draw organic search traffic as well as create a seamless integration between the blog and other marketing channels, such as email and social. Business websites with blogs have more than 400 percent more indexed pages than those that don’t, which means you have hundreds of more opportunities for conversions.
Think about how you can attract more people to your business. Consumers use search engines to find the information they need. In fact, Google alone processes 40,000 search queries per second. You can also generate organic traffic from Bing, Yahoo!, and other search engines. Blogs help you create content that appeals to search engines as well as consumers.
First, though, you need to know how to write an introductory blog post. This post lets your audience know who you are, why you’re blogging, and what topics you’ll cover in the coming weeks, months, and years.
The global marketplace that's developed around online learning has been growing for years, but unlike other industries that have fizzled and fallen out of favor, this one shows no signs of slowing down.
In fact, it's growing at a prodigious pace.
Entrepreneurs who take advantage of the opportunity to spread their knowledge and to get paid for creating digital products will reap the rewards. We've seen it happen time and time again with Kajabi Heroes – men and women who have turned their passions and their knowledge into income.
E-commerce marketing sounds difficult, but it becomes easier when you familiarize yourself with the various channels and strategies available to you. Whether you’re selling online courses, access to video, e-books, or other digital products, you can find ways to win more sales through e-commerce marketing.
Kajabi offers lots of integrations and on-platform tools to help you master e-commerce marketing from the moment you launch your online store. As you build your landing pages, sales pages, blog, email list, and social media presence, you can use these tips and strategies to boost your sales and grow your business faster.
After all, if you want to become an online entrepreneur, you want to start generating sales right off the bat. That’s where e-commerce marketing comes in handy.
What Is E-Commerce Marketing?
This week’s Kajabi Hero is unique in that she not only has the privilege to work with people but with their pets as well. Nicole Begley is a pet photographer and she also offers courses training others in how to become pet photographers as well.
Make sure you pay close attention to the interview today, because Nicole has made over 6 figures since launching her courses on Kajabi, and so you’ll want to grab all the great nuggets that she has to offer.
Nicole has had a pet photography company for about 7 years, and she used to meet with clients in person to teach them the ins and outs of starting and running their own photography businesses. While she loved meeting face to face with clients (and still does), she found that she was repeating a lot of the same information over and over again. Most of her teaching focuses on the business side of running a company, and she realized she could reach many more people all at the same time if she put that part of her teaching online.
The terms marketing and advertising are often used interchangeably. In reality, though, they’re entirely different types of promotional strategies.
Learning the difference between marketing and advertising can help you sell more of your digital products because you’ll understand the subtleties of each practice. Furthermore, you won’t waste money, time, or effort on a strategy that might not produce any ROI for your business.
First, it’s important to understand that advertising is a subset of marketing. It’s just one avenue by which to reach potential consumers and move them through the sales funnel. Marketing has a much larger umbrella and includes numerous other strategies that entrepreneurs can use to grow their businesses.