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This week’s Kajabi Hero is a psychologist who is passionate about improving the workplace. In his own words, he trains individuals and groups of people to become more psychologically flexible and safe, which in turn enables them to be more creative and more productive.
His product is called the ProSocial Matrix, as part of the ACT Matrix membership site, and with it Dr. Polk aims to provide the antidote for toxic work environments. One of his webinar offerings is called ‘How to Intervene in a Toxic Workplace,’ in where he equips leaders and managers to go into their workplaces and change bad habits. As 60% of workplaces are considered toxic, his product offerings really come at the perfect time.
Dr. Polk is a clinical psychologist by trade and he has worked with veterans who suffered from Post Traumatic Stress Disorder. He thought that the methods in which they were teaching other psychologists and counselors to treat people with PTSD were overly complicated and hard to understand, so he took it upon himself to simplify the process and make it more digestible for others to process.
It seems that nobody quite knows what to call Kajabi… Or the market we serve.
Is it an online course platform? A learning management system? A digital product delivery platform? A membership site creator? A landing page creator? A marketing automation platform? A funnel builder?
The list goes on and on… I’ve literally heard it all.
Last Friday our Kajabi office got the pleasure of hosting our very own #KajabiHero Elissa Weinzimmer, founder of Voice Body Connection. Elissa is a voice and presence coach who trains performers, presenters, and even course creators (like YOU) how to better utilize their voices and presence while on camera.
Elissa has a ton of knowledge about connecting to your body and becoming more comfortable while recording your online courses, so she wanted to give a little run down of 4 simple tips to warm up before you hit the record button.
#1 Warm Up Your Body
Being stiff on camera is not what any course creators want, so it is important that you get your body moving before you record.
Each time a prospective customer visits your Kajabi website, you want him or her to spend as much money as possible. That’s obvious, right? When you make more money per sale, you increase revenue without having to put forth more effort.
Upselling offers the perfect strategy to increase the amount of money your customers spend during each transaction. Instead of acquiring more customers, you’re convincing people who already want to buy to spend more cash.
That might sound simplistic, but companies have used upselling as long as businesses have existed. The methods and mechanics might have changed, but the psychology and benefits have not.
This week’s #kajabihero shares a name with the famous musician James Taylor, but while James isn't headlining concerts around the world, he does help musicians with their marketing so they can make a living doing what they love.
He noticed pretty early on in life how difficult it was for musicians to make a living with their music, and so he decided to become involved in online musician schools.
Musicians who decide to teach online have a steady stream of income sharing something that they love with people who are eager to learn which enables them to have options for what gigs they want to accept or decline.