It seems like such a simple thing. A confirmation email simply lets the recipient know that you’re acknowledging some action he or she has taken, such as buying one of your digital products or opting in to your email list.
However, confirmation emails should also convert. You want recipients to take action after they read the email. But how do you write these types of emails?
That’s what we’re going to cover today. The images, text, and CTA you use to confirm actions with your audience can have a huge impact on your bottom line. And since you want to sell more Knowledge Commerce products, it’s essential to get it right.
What Is a Confirmation Email?
A confirmation email is an email a business sends to confirm a specific, personalized action performed by a customer. For instance, if someone buys one of your online courses, you might automatically generate a confirmation email to make sure the recipient made the purchase on purpose.
You’ve probably heard of A/B testing before. It’s a common web analytics approach when you need to refine a process or asset.
In marketing, A/B testing can result in better advertising creative, email newsletters, landing pages, and more. But first you need to understand how it works, why it’s important, and what the best practices have become.
We’re going to guide you through the process of A/B testing your marketing materials from start to finish. That way, when you’re ready to design your own materials, you won’t have to start from square one.
With so many online course platforms out there today, you probably feel overwhelmed by the decision over what you should use.
Maybe you researched two competitors and thought to yourself, “Well, platform A has feature X but not feature Y, and platform B has feature Y but not feature X...”
In frustration you pull at your hair feeling stuck between a rock and a hard place.
When you create awareness for your brand, you increase your chances of generating leads — not to mention sales. Creating awareness sounds difficult, but it doesn’t have to be. Our #KajabiHeroes prove that anyone can create a brand worth watching.
But how do you create awareness for your brand? And what does that awareness do for your lead-generation efforts? We’re going to explore the answers to those questions today.
First, though, let’s define your brand.
Major corporations, from Ford to Apple, have spent billions (if not trillions) of dollars studying consumer behavior. They want to know how consumers make buying decisions and what influences those decisions.
Your company might not be as big as Ford or Apple, but your annual revenue doesn’t decrease the value of consumer behavior. The more you know about what drives your target customers’ buying decisions, the more Knowledge Commerce products you can sell.
Since you probably don’t have billions or trillions of dollars to spend, however, you have to get creative about collecting and analyzing consumer behavior data. That’s okay. We’re going to walk you through the process and share several methods for getting to know your customers more thoroughly.