marketing Aug 16, 2017
The term “digital product” might sound like an oxymoron. After all, a product is something you can hold in your hands, right?
In fact, digital sales trump physical sales in several industries. Music, for instance, has shifted from tapes and CDs to digital files. According to the International Federation of the Phonographic Industry, 50 percent of the recording industry’s sales in 2016 came from digital revenues. Only 34 percent came from physical format sales.
Think of drip marketing as a spigot that leaks interesting, useful, and persuasive content into your prospects' devices. You can use a drip campaign for email or text marketing. It's also used for social media, though less often.
If you want to market your online courses more effectively, a drip campaign could help you build your audience and inspire brand loyalty.
Drip content works for two different mediums when it comes to online courses:
- Email campaigns: Generate excitement about your online courses through drip email marketing.
- Course delivery: Let your students experience your course segments over a period of time so they don’t feel overwhelmed.
marketing Aug 14, 2017
In just nine simple steps, you can learn how to create an online course. But why should you care?
After all, consumers can find plenty of online content for free. Plus, charging for premium content might limit your customer base. Despite these facts, the online learning industry’s value will exceed $250 billion by the end of this year.
More important: E-learning revenue has grown year-over-year for the last decade. That means you have an opportunity now to monetize your content with an online course. You just need the right tools and a few time-tested strategies to turn your knowledge into a profit-generating business.
What Is an Online Course?
marketing Aug 09, 2017
For decades, education was relegated to stifling classrooms with blackboards and uncomfortable desks. Today, students of all ages and experience levels have far more options.
Writing for Inc magazine, author and business expert Joe Nemo calls online learning “the $107 billion industry that nobody’s talking about.” He goes on to note that “teaching sells,” which further cements our belief that the e-learning industry will only continue to grow.
The only question is this: Will you become a part of it?
marketing Aug 08, 2017
Creating great presentations becomes far less difficult and stressful when you break down the process into smaller steps and familiarize yourself with best practices. A beautiful and effective presentation should look effortless at the end, but it takes some work to produce.
You can use your presentation skills to make your online courses more effective or to draw in new customers who might not know about your business.
How To Make An Effective Presentation In 10 Easy Steps
Of course, you can create different types of presentations, too. Slide presentations work particularly well when you need to illustrate a step-by-step process. You can also try screencasts, which allows you to show your work on a computer screen while you provide voiceover narration, or you could deliver a presentation as a speech.